For an artist, no matter how
immeasurably talented, promotion is necessary. Be it a singer, composer,
performer, deejay or a music band, promotion and branding of an artist is
necessary for creating a public image. It is the art of artist promotions that
eventually makes you who you are, reaching out your art to millions resulting
in achieving maximum exposure for your art and thereby creating a huge
fan-base.
Artist Promotion – The Objectives:
There exists various strategies and
methods of artist promotion. However, the primary objectives of any such
exercise are as follows:
- Increasing fan base
- Step up the popularity meter
- Creating a demand for the artist’s art
- Increasing visibility and networking with new clients
- Building relationships with existing clients
Artist Promotion – The Techniques
and What do these do?
There exist various techniques for
artist promotion and branding that helps attain a wider audience and increased
exposure over time. For example, in case of a recording artist, using modes
such as MySpace, blogs, both audio and video podcasts are great online tools to
promote both the artist and his/her music. The various Artist promotion
packages usually comprise:
This refers to the artist name or
brand name development. Branding is extremely important for any artist as
it leads to heightened sales and revenue in later years just because of the
existence of the artist’s name. Starting from designing of the logo to planning
creative and innovative marketing campaigns to promote the same, all are
involved in artist branding.
Website Design:
Another imperative aspect for any
artist is the presence of a unique, creative and professional website. This
must be efficient and attractive enough to provide great first impressions to
new fans and clients and thereafter provide information and interaction enough
to retain a fan following.
Online Artist Promotion:
The internet is an extremely
powerful weapon for art promotion, in this case, music. Many artists have
suddenly achieved worldwide fame with their music or videos going viral.
Therefore, online promotion of music in order to reach larger masses of
audience is a must in case of Artist Promotion.
One of the most crucial subset of
the internet, which facilitates fan base creation or audio/video promotion is
the social networking sites such as Facebook, Twitter and YouTube. Starting
from Facebook fan page creation to increased views on YouTube, extensive artist
promotion can be done via these sites.
Promo Designs:
Designing a promo is one of the most
important parts of artist promotion. Such short videos that double as eye
candy would generate interest and attract viewership in the first place. Use of
expert graphic designers for creatively and innovatively conceptualizing videos
/ presentations such as songs, remixes, advertisements and the like
facilitates your name, logo and art becoming popular. This, in turn,
facilitates maximum exposure to both you and your art towards creation of a
huge fan base.
0 comments:
Post a Comment