Little
did we ever imagine that the semi-pubescent Justin Beiber would be
flying around the world doing 30 business shows, One-Direction
finally landing a proper U.S. Stadium tour, Rihanna touring Europe
and Lady Gaga absenting herself from her world of absurdness because
of an injury. The question is how are there so many pop singers being
so loved by the audience. What has become of the Hollywood stars, who
deserve it all the more? If there is a movie that needs to be shot,
there are just a handful of old Hollywood actors being borrowed time
from.
State
of Pop Music and Pop Singers
The
state of Pop music and pop singers as is today was not expected to be
so. Earlier i.e. a few years ago, pop music was thought to be a form
of artistic commerce that will not change so much as it has already.
Just about a few years ago, there was only Beiber and Lady Gaga to be
chosen for bigger summer pop shows. With the world being digitised,
especially via mobile phones, there is a lot of attention put on just
one thing. Whether someone is up to the level of the Beatles or
Backstreet Boys does not get as much importance as far as the artist
has the attention of a bigger fan base. And the music industry has
been explicitly capitalizing on the great power of social media.
The
success of pop singers can be attributed to the opportunity of
communicating directly with their fans on social platforms such as
Twitter. On one hand, Rihanna has 100 million fans on Twitter, Katy
Perry and Lady Gaga have 90 million fans on the same platform,
Beyonce has over 50 million fans. Beiber and Drake have around 40
million to 50 million fans, etc. On the other hand, Hollywood actors
like Will Smith have only 45 million fans and others like Brad Pitt,
Angelina Jolie, Cameron Diaz, Johnny Depp have are not even on
Twitter.
With
their launch in the world of social media which is connecting
cultures and making lives of each other be perceptible as close as
through the naked eyed, things have fallen into place for them. The
pricey distance of celebs that existed before these social platforms
were launched has now become closer to the audience, especially the
fans, who almost have a conversation with the artists on their
profiles itself.
Conclusions
Pop
music has also become a source of advertisement for several labels as
well as artists. For example, with the presence of Eminem in Nicki
Minaj's video is likely to bring together fans of both the artists
into an umbrella, instinctively generating a whole lot of fans for
each artist.
Also,
exposing relationship exploits on television through music videos
generates a lot of sympathy. For instance, music videos on Rihanna's
and Chris Brown's togetherness and finally their break-up is likely
to make the audience go "aww" and accentuate their emotions
when they compare their own lives to that of the celebrity, thereby
building up an even bigger fan base.
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